Town of Morrisville, NC
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Putting Morrisville on the Map
It's no secret that Morrisville has been growing fast, with citizens, visitors, and business owners coming to our town from all over the world. As the Town has changed, we have updated our brand to reflect its changing identity.
In developing our brand identity, we sought first to understand what qualities make Morrisville unique, particularly in comparison to the many other municipalities around us. Our citizens communicated to us that they value the connection they feel here – to global businesses, diverse opportunities, outdoor activities, and most importantly, each other. Morrisville is a place where you can talk with neighbors and engage with Town leaders. Morrisville is a warm and welcoming spot, combining the community of a small town with all the conveniences and amenities of a metropolitan city.
Our logo reflects the idea of community and warmth. The tagline "Live Connected. Live Well." emphasizes Morrisville as the place where diverse people and businesses connect to a world of opportunity and are better for it.
Brand Standards